Communications Guide

Our name and brand reflect our mission, vision, and values as we work to expand access to evidence-based suicide care for all who need it. These guidelines provide guidance to grantees and partners when using our name, logo and/or other branding and communications assets. The intention is to help grantees and partners feel confident talking about our work together, while ensuring our brand standards are communicated clearly and applied consistently.

If there is any conflict between these guidelines and the terms of your grant agreement with Four Pines Fund, the terms of your agreement take precedence. If you have any questions about the terms of your agreement, please contact David Bender, Director of Grants Management. If you have questions about the information presented in this Guide, contact media@fourpines.org.

In all cases, the grant agreement must be fully executed by both parties before information about a grant from Four Pines Fund is shared publicly.

Requirements for publicly recognizing support from Four Pines Fund are defined in each individual grant agreement and may vary by grant. In some cases, Four Pines Fund requires that its support remain confidential and not be publicly acknowledged; in others, we provide specific guidance on how recognition should occur.

Unless explicitly stated in the grant agreement, grantees are not required to publicly acknowledge Four Pines Fund or publicize grant support, but are welcome to, provided that the recognition adheres to the guidelines on the following pages.

Unless prohibited by the grant agreement, grantees and partners may reference Four Pines Fund without prior approval in the following situations, provided references are factually accurate and do not imply endorsement beyond the funded work:

• Inclusion in funder lists, annual reports, or other standard acknowledgments
• Routine, non-public communications within the grantee organization (e.g., newsletters, staff presentations, internal reports)
• Academic CVs, bios, or similar professional materials
• Non-public reports or updates shared with boards, funders, or prospective funders, including funder listings in proposals

• Four Pines Fund generally does not promote grant amounts; grantees may do so if the amount is stated accurately. We encourage grantees to focus on the potential impact rather than the grant amount.
• Grantees are not expected to promote Four Pines Fund solely out of gratitude; acknowledgments should focus on the work being supported.
• Use factual, neutral attribution language (e.g., “This project is supported by a grant from Four Pines Fund”).
• Do not imply endorsement or partnership unless explicitly approved.

We prohibit the unauthorized use of our name and logo to imply endorsement of any kind. For example:

• Stating or implying that the Fund endorses an organization, product, service, or political position
• Use of the Fund’s name or logo on buildings, signage, program or clinical materials without prior approval
• Use of the Fund’s logo on commercial merchandise

Four Pines Fund uses LinkedIn as its only social media platform.

We encourage you to follow and tag us when appropriate. When referencing or tagging Four Pines Fund, please use our official handle: @fourpines.

If you are contacted by the media or plan to engage with media regarding Four Pines Fund or work supported by a Four Pines Fund grant, please notify media@fourpines.org and copy your program officer, as early as possible.

While we will do our best to reply quickly, requests for quotes from Four Pines Fund representatives should be submitted at least five business days in advance.

When including a description of Four Pines Fund in press releases or other materials, please use one of the following:

Short version

“Four Pines Fund is a philanthropic organization dedicated to expanding access to evidence-based suicide care to all who need it.”

Long version

“Four Pines Fund, established in 2023, is a philanthropic organization dedicated to expanding access to evidence-based suicide care to all who need it. Through strategic investments and partnerships, the Fund aims to close the gap between what research demonstrates is effective and the care people typically receive. Four Pines Fund envisions a future in which all people experiencing suicidal despair can access high-quality care, both inside and outside of clinical settings. The Fund takes a systems-change approach, investing in direct services, training, policy and advocacy, and research to drive lasting impact.”

Sample language for acknowledging support from Four Pines Fund

“This project is supported by a grant from Four Pines Fund. The Fund is committed to expanding access to evidence-based suicide care.”

“This project is made possible thanks in part to support from Four Pines Fund.”

We also suggest adding the following to the end of each statement: “For more information, visit www.fourpines.org.”

Please share links to any reports, publications, or media coverage related to work supported by the Fund. Send notices to media@fourpines.org.

Four Pines Fund recognizes that communications capacity varies among our grantees and is available to provide consultation and support as needed. We’d be happy to talk with you about your communications goals and challenges as they relate to your grant.

Please contact media@fourpines.org if you would like guidance or assistance. We aim to respond to requests within 2 business days.